The Presence plan as a referral-landing machine: a night-office design with a lit banker’s lamp, every price printed on paper sheets, and the credibility a solo practice needs so referred people actually call. Fictional, and says so on every page.
A complete spec build of the Growth plan for a booking-driven shop: online booking that works at 10 PM, every price on the wall, and the review engine shown honestly. The shop is fictional and says so on every page.
A complete spec build of the Growth plan for a one-truck shop: a price range on every job ticket, the missed-call text-back shown as a real conversation, and a service area drawn honestly. Fictional, and says so on every page.
A spec build of the Growth plan plus multi-chair scheduling for a four-chair studio: booking that starts from the stylist, every price public, and a pressed-botanical design that looks nothing like a template. Fictional, and says so on every page.
A spec build of the Growth plan for an independent shop: six services priced on plain-words diagnosis cards (what it is, what it isn’t, what it costs), and a full sample estimate explained line by line, the trust page most shops won’t publish. Fictional, and says so on every page.
A spec build of the Growth plan for a two-person crew: services organized by season with honest prices, a quote form that lands as a text on a real build, and before/after slots for real project photos. Fictional, and says so on every page.
A spec build of the Growth plan for a small practice: glaze-tile services with public prices, a first-visit walkthrough, insurance math explained before the chair reclines, and a "no scolding, ever" promise for people who've been away a while. Fictional, and says so on every page.
A spec build of the Growth plan plus the rebooking-nudge add-on: prices by coat size in a real matrix, a text when the dryer starts, and “Biscuit’s due, want Thursday?” shown as the one nudge it is. Fictional, and says so on every page.
A spec build of the Growth plan for a Brazilian jiu-jitsu academy staged as the head coach’s technique notebook: the whole week renders as a real timetable filtered by level, the belt path lays out what you learn at each rank, memberships are priced with zero contract clauses, and the first class is free with no card. Fictional, and says so on every page.
A complete spec build of the Full Service plan: the whole menu as a real page, a working ordering experience with an honest demo cart, a menu-editor demo, specials as printed kitchen tickets, and the QR menu, for a fictional restaurant that says so on every page.
The second Full Service specimen: a menu-first bakery site where the bake board, the case, and the monthly special all render from content files the owner edits, so “sold out” is a one-line edit, not a support ticket. Fictional, and says so on every page.