The menu online is never the menu in hand
Prices change, dishes rotate, and the PDF from two years ago is still what Google serves up. Full Service includes a menu editor you can use yourself between visits. Change a price from your phone, done.
Wrong hours cost you covers
Holiday hours, early closes, that one Tuesday. If Google doesn’t know, customers show up to a locked door once and don’t come back. Listing updates are part of the plan, not a favor.
Reviews happen to you instead of for you
Happy tables leave without saying so online. One bad night sits at the top of your profile. The review engine asks every customer, so your rating reflects your average night, not your worst one.